Working alongside Artline Graphics (Melbourne) we were given the task of rebranding all Russell Hobbs Australia consumer and premium products.
The challenge with this large scale project was establishing a clean flexible design that could be altered to fit various packaging dimensions.
My role extended to art direct and co-manage all photo shoots alongside photographer Brent Parker Jones.
OUTCOMES:
- Packaging
- Point of Sale
- Product Guides
- Product Catalogue
- Look Book
- Style Guide