The Demon Shop is the Melbourne Football Club's retail outlet available in store and online. I was given the task to rebrand and roll out communications across various digital platforms. Working closely with retail and social media managers we produced a successful marketing plan which engaged fans and drew them to our online and stadium store.
The key driver of this marketing plan was our winter range photoshoot.
ROLE:
- sourcing a photographer
- select and coordinate appropriate men/women athletes to participate
- identify a location
- pre/post production
- on-site creative direction
Additional communications:
- front-end website design
- web mail
- shop signage
- social media content
- digital animation
- print collateral
