The Demon Shop is the Melbourne Football Club's retail outlet available in store and online. I was given the task to rebrand and roll out communications across various digital platforms. Working closely with retail and social media managers we produced a successful marketing plan which engaged fans and drew them to our online and stadium store. 

The key driver of this marketing plan was our winter range photoshoot.

ROLE:

- sourcing a photographer 

- select and coordinate appropriate men/women athletes to participate

- identify a location 

- pre/post production 

- on-site creative direction

Additional communications:

- front-end website design

- web mail

- shop signage

- social media content

- digital animation

- print collateral

Briefed to design an Australian Football League tipping application I worked closely with Marby web/app developers to create a basic interface and experience for the user.   

ROLE:

- Research

- Concept development

- Branding & Identity

- UX Design

- UI Design

The MFC Heartbeat, Official Year Book is an annual magazine distributed post-season to members and associates. It provides articles outlining current and recruited player/coach, community initiatives, event success, advertising, and insight into key personal building towards the season ahead.

My role throughout the last 2 editions was to manage all manner of print & design. Working directly with editorial and various internal departments, meanwhile ensuring print production wasn't interfered with and deadlines were hit. 

Breast Cancer Network Australia (BCNA) is a not-for-profit organisation that supports Australians affected by breast cancer. BCNA aims to ensure that Australians affected by breast cancer receive support, information, treatment and care appropriate to their needs.

The Melbourne Football Club plays an integral role in raising awareness and funds by annually joining forces with BCNA for game day. They work incredibly hard to achieve their goals via a rigorous marketing plan involving game day events, installations, and information sessions.

ROLE:

- Creative direction 

- LED animated stadium signage

- Stadium digital display screens

- Guernsey design

- Logo design  

- Website digital assets

- Web mail

- Social media content

- Print collateral

People Like You strives, through education, peer support and training to improve the lives of those people suffering from mental illness.

Be that a patient, parent, sibling or friend.

We aim to allow all people affected by mental illness to be unhindered and free from prejudice in their right to the pursuit of happiness, recovery and a fulfilling life.

My role was to rebrand an outdated visual identity from the ground up. Working very closely with the founder, Cameron Ralph, throughout the design process proved a fantastic learning curve for both of us - from research through to design applications.

OUTCOMES:

- Logo design
- Promotional print/digital collateral
- Signage
- Program design

Topp Constructs is a building & construction business in the exciting stages pushing a brand & identity which stamps a clean, bold, environmentally concerned statement on the industry - Fine Ilk is closely assisting in the journey.

Outcomes:

- Logo
- Signage
- Stationery
- Vehicle/trailor stickers
- Apparel
 

The MFC Heartbeat, Season Guide is an annual magazine distributed pre-season to members and associates. It provides current player/coach profiles and insight into key personal building towards the season ahead.

My role throughout the last 3 editions was to manage all manner of print & design. Working directly with editorial and various internal departments, meanwhile ensuring print production wasn't interfered with and  deadlines were hit.   

The Melbourne Football Club hold their marquee annual event - Best & Fairest Presentation Night following the season's end. In 2017 I worked alongside video production, event management, sound engineering, marketing and printers to create a brand and identity that encapsulated the club spirit and execute it in a highly professional manner.

OUTCOMES:

- Digital animation
- Print collateral
- Social media content
- Signage
- Digital communications
  

Working alongside Artline Graphics (Melbourne) we were given the task of rebranding all Russell Hobbs Australia consumer and premium products. 

The challenge with this large scale project was establishing a clean flexible design that could be altered to fit various packaging dimensions. 
My role extended to art direct and co-manage all photo shoots alongside photographer Brent Parker Jones.

OUTCOMES:
- Packaging
- Point of Sale
- Product Guides
- Product Catalogue
- Look Book
- Style Guide
 

Lot99 worked with Fine Ilk to create a brochure that could be distributed across New Zealand to wineries, vineyards and retail distribution businesses. 

Briefed to encapsulate the wine making process within their business pitch, I included strong imagery with colour overlays from an earthy, colourful pallet. The larger format brochure creates respite, and the environmental paper stock ties in with the business model and ideologies. Bound down the left by a singer machine  with thick thread creates a more 'hand made' finish.

Garnet Manufacturing is a family owned business that has been making crayons, chalks, pastels and paints in Melbourne for over 80 years. Their popular Strand Crayons have held a respected position in the Australian educational/art markets and required an upgrade. 

Fine Ilk refined their classic logo to suit a contemporary context and created the packaging for their range, maintaining the dominant red and simple, classic design.  

The Melbourne Football Club holds an annual fundraiser for their Foundation Hero members. Working closely with the events team i was briefed to brand and breath life into the event.  

OUTCOMES:
- Animated holding slides
- Digital communications
- Print collatoral
- Printed bidding items  

Towards the back end of the AFL season, AFL Media and it’s diverse creative team develop and create a marketing campaign to excite fans and sell tickets to the finals series and grand final. My role entailed expanding the creative to roll out print, digital & web collateral.